Trendy headlines: Virtual reality glasses and cultured meat

Trendy headlines: Virtual reality glasses and cultured meat

In this week’s Trending Headlines, you’ll find a mixed bag of items that will raise the hair at the back of your neck, especially if you’re a boot on the ground, mindful of a culture that says, “We can do it is better without you. “
If the future of food is meat grown in a petri dish or a fictional life seen from the lens of virtual reality glasses, let me be clear – I do not fit into that picture at all, and I guess many of you are reading neither does this.

Add the stress of outbreaks of animal diseases around the country, increased food shortages due to infrastructure problems and politicians who continue to conflict with each other and only seem to make our problems worse instead of better, and you may feel worried and tense on what is to come.

But let me say this clearly – food and agriculture innovation may look sexy to Silicon Valley investors, but as our food supply continues to become less available and more expensive, I anticipate that traditional agriculture, with food grown on grass and on the hoof, is becoming really trendy in the near future.

So keep doing what you’re best at, my farm friends. Keep tending the land and your pet. Keep turning sunshine and grass into nutritious beef and life-enriching by-products. Continue the good fight, because if we do not, it looks like we will eat cricket powder and laboratory slime – exactly as the elite have planned.

I am first of all optimistic about the future of beef because our product tastes great; our story is incredible; and our consumers love what we do! Even on the days when the prospects seem bleak, never forget that beef is king!

On that note, check out the latest headlines and let me know what you think!

1. “Grass eyes! Farmer gives his cows virtual reality glasses so they think they are outside and produces more milk “by the Daily Mail

According to the article, “A farmer has equipped his cows with virtual reality glasses to make them think they are out on the summer pastures. Izzet Kocak has tried the headset on two of his cattle after a study suggested that they pleasant scenes make the cows happier and produce more milk.And he told The Sun that the method had given some good results with an increase from 22 liters of 27 liters per day.

“China, Philippines suspend imports of beef from Canada following BSE case” by Rod Nickel for Reuters

Nickel writes: “China and the Philippines have suspended imports of Canadian beef due to Canada’s discovery in December of a cow infected with bovine spongiform encephalopathy (BSE), a spokesman for Canada’s Department of Agriculture said on Monday. one month after Canada reported its first BSE case in six years. “

“While Beef Prices Rise in the West, Ranchers on the Western Slope Do Not See the Benefits” by Eliza Noe for Sky-Hi News

According to the article, “Americans eat record amounts of beef, and the money it costs them has also reached record levels. The average price of a pound of minced beef in November 2021 (the latest available data from the U.S. Department of Labor Statistics) was up to $ 5.26. Just a year earlier, it was $ 4.59 – a jump of 14.5% over a year.

“The question of why the prices of beef in the grocery store have risen is a complicated question,” Green said. With rising costs across the board due to supply chain problems, labor shortages due to COVID-19 or higher prices set by processors, it is difficult to pinpoint a single reason why consumers pay more for meat. “

4. “Cultured Beef Goes To American Store Shelves While The Meat Industry Hits A Crossroads” by Food Ingredients 1st

According to the report, “Cultured beef is set to finally hit the U.S. market this year, in what developers say will bring ‘real change’ to the meat industry and its environmental impact. The announcement comes as the U.S. administration promises $ 1 billion to lower sky-high meat prices in the country and encourage competition in the market. “

5. “Convenience Stores Still Have Empty Shelves Amid Supply Chain Disruptions, Omicron and Winter Storms” by Kelly Tyko for USA Today

Tyko writes: “The new year has not stopped the ongoing food shortage. Lack of grocery stores across the country has become more acute in recent weeks as omicron continues to spread and winter storms have piled up for supply chain struggles and labor shortages. The shortage reported nationally is widespread and affects products and meat as well as packaged goods such as cereals.

“While goods are harder to find, many also cost more with rising inflation. The consumer price index rose 7% last year, the fastest pace since 1982, the Ministry of Labor said on Wednesday. That is an increase from 6.8% annually in November, which was also a high point in almost four decades. ”

Amanda Radke’s opinions are not necessarily opinions of beefmagazine.com or Farm Progress.

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