His latest campaign, called Full Time: Get Cooking With Marcus And Tom, launches this Sunday and coincides with the government’s Healthy Start payment scheme, which supports low-income households with grocery shopping.
The duo’s 52 tutorials will be posted on Instagram every Sunday, and they cover recipes including fish pie, Mexican-style chicken and Mr. Rashford’s childhood favorite, spaghetti Bolognese, as well as lighter meals such as oats and sandwiches. The clips will also feature familiar faces from the worlds of sports, music and television.
Sir. Rashford, a well-known novice in the kitchen, will attend about 20 video “how-to” sessions, with well-known guests such as TV company Fearne Cotton and fitness guru Joe Wicks among those stepping in instead of joining Mr. Kerridge, 47.
The couple said they were inspired to join forces because of their personal experiences of growing up in low-income single parents.
Sir. Rashford, 23, told reporters ahead of the launch: “Is it fair if people get hungry?
“No it’s not, it’s unfair if someone goes to bed without eating a meal.
“I want it to get to a stage where, at worst, everyone has to eat at least three meals, breakfast, lunch and dinner, that’s my goal.”
He said the full-time campaign sought to eliminate any fear of cooking for those with limited skills.
“Sometimes a lot of people are afraid of mistakes (in the kitchen), so if a lot of kids get involved in it, then it’s going to be a lot of fun,” he said.
Based on the memories of being hungry as a child, Mr Rashford added: “I remember sometimes at school I fell asleep – I just had not eaten food, I was not awake, so I literally fell asleep.
“So I can see how it affects their ability to learn and concentrate in class.
“Some of these kids might dream of becoming a scientist, but think if they go to science class, but they’re always tired – I do not want that to happen.”
Healthy start coupons equals £ 4.25 per. child under the age of four each week to spend on items such as fruits, vegetables and legumes – ingredients that Mr Kerridge said are fundamental to full-time campaign recipes.
Mr. Kerridge, known for his two Michelin-starred Hand And Flowers in Marlow, told reporters: “Usually the audience I reach is a foodie audience, they already know how to do things, they just want to improve. .
“It’s like learning to ride a bike – right at the beginning with stabilizers – it’s learning to peel carrots, peeling potatoes, cutting onions into cubes, it’s not making tagines or braising beef breasts.”
He said there was “no silver bullet that solves the problem” of food poverty, but added: “What we are trying to do is encourage those who are in the more disadvantaged area … to get more for the money.”
Recipes will be posted weekly on the @FullTimeMeals Instagram page. The first goes live on April 25th.