In a world of constant change, event planners have proven to be versatile when the need arises. They quickly adapt to the changes of circumstances to ensure that they meet the needs of their customers. Ensuring the huge success of an event requires more than just adding the names of a few celebrities to a list.
Jean Winter is the owner of Jean Winter Events Management, which operates in the niche area of high-profile events. “Successful high-profile events require enormous experience if we, as planners and managers, are to ensure that everything is perfect. In addition to the right skills, event planners must rely on equipment and venues that meet the standards that customers expect, whether it be celebrities, organizations, charities, etc., ”says Jean.
“A lot of things have changed over the last 18 months, but as an event manager, my job is to find solutions,” adds Jean. She continues: “Some trends that have been adopted in the last two years are definitely here to stay.”
Customization and personalization of events
Even high-profile events are smaller now than ever before. With fewer people willing to travel and restrictions on the number of people attending events, hybrid events have become extremely popular. Even the Academy Awards limited their spectator capacity to 170 people out of the usual 3,000, and we all saw Anthony Hopkins accept his award virtually.
This has given rise to the need for hybrid events, which include both face-to-face guests and virtual guests. Thanks to the available technology, it is easy to create a virtual experience. Often events start virtually and end in person with a previous event.
Virtual engagement is another important trend that cannot be ignored. People need to connect and get involved, especially if they are attending a hybrid or online event. Online networking is very easy to achieve through social media groups, apps and web portals.
From one day to the next we have become a non-contact community, something that has created a whole market for contactless everything, from scanning event participants to digital payments, pre-registration apps for guests, contactless food services and hassle-free communication of event details.
“Communication is crucial to the success of any event. As an event manager, I know it’s important to inform attendees of high profile events in every detail. However, these guests hate being bombarded with all kinds of messages and emails. In the UAE, emails are the most professional way to communicate, but in other countries WhatsApp has proven very popular. “
This comment from Jean Winter proves that everyone needs to find a communication style that suits their client preferences and ensure that they receive important event data.
A trend that will stay with us for a while is smaller events. As a result, there is a greater demand for smaller venues, and especially those with outdoor spaces. According to Jean Winter, this gives event planners and organizers more customization options and greater creativity when it comes to decor.
Goes into an exciting field
Jean Winter gained his experience as a planner because of his love of cooking. Growing up in Singapore, Jean’s Peranakan heritage exposed her to home-cooked meals for their large family and frequent dinner parties.
She remembers: “I was always the only child who helped with the preparations in the kitchen, the others were all outside playing. There I made vegetables, shrimp or knocked spices, but I was too busy having fun complaining. I loved the different scents, colors and textures of everything we were preparing. “
After several years as a career woman, Jean and her British husband, Andrew, moved to Italy. Here, Jean fell in love with the Genoese’s passion for buying and combining their lovely local produce to create memorable meals. Her love of cooking reappeared, and a few years later, while living in Geneva, Jean became a private chef. This was the start of her successful business called Jean’s Private Kitchen, and Jean soon hosted dinners for many celebrities in her own home and abroad.
Today, Jean Winter and her family live in Dubai. Despite being a busy mother to two lovely girls, Jean is the owner of several companies, a consultant for the Singapore Pavilion at the World’s Fair in Dubai, an angel investor and is serious about the causes she supports. In 2019, she was the organizer of “Crazy Rich Asean”, a unique, high-profile event held at the Singapore Ambassador’s Residence to celebrate the traditions of seven SE Asian countries and some of their designers.
High-profile event trends have changed, but successful organizers have embraced the changes and used the opportunity to offer customers and participants exciting celebrations.
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