Food trends in 2022

Food trends in 2022

See: Eight food trends you would like to try in 2022

We have eaten our way through the pandemic, with homemade food, home delivery and takeaways, all of which have seen a huge increase over the last two years. Comfort eating along with sourdough and banana bread craze from Lockdown One has kept us going. But when we arrive – we hope – in 2022, what will we eat then?

Food innovation consultant Jennifer Earle says: “Plant-based will continue across all categories, and I expect we will see vegan versions of high-sale mainstream products (like vending machine-style chocolate bars) appear on the shelves.

“Both small and large businesses will partner with niche food brands and with people who have big followers on social media to leverage their cool factor and their audience to increase their own sales.”

She also predicts a boom in ‘advanced’ products – “premium spirits, dramatic sharing of desserts and cakes, giant filled cookies with toasted white chocolate or other premium ingredients, and superior cuts of meat and meal sets.

A tower of pancakes and gravy

Dramatic sharing of desserts is ready to become a thing. (Getty Images)

“This will be because people want to squirt out because the last two years have made them feel that life is too short to let go – and also because of Brexit and inflation causing such a increase in prices that the only way to stay in business would be to make a decent margin on an ultra-premium line to carry the rest of the products. “

When it comes to the next big thing, she adds, “in terms of bakery and confectionery, we’ll see more freeze-dried fruits, more ‘exotic’ fruits, more caramelized white chocolate and more miso.”

Read more: What will be the biggest food trends in 2022?

In terms of general trends, plant-based is only getting bigger. “A combination of consumer interest and potential future supply chain problems means that producers and retailers are in a race to ensure that their product lines fully capture this market and cover the risk of not being able to get quality meat and dairy products in the future,” explains Earle .

“We’ll see more regular chocolate bars launch vegan versions, as the shift to animal-free is not just about health (or even for some people at all).”

Like fashion, Earle believes the food industry will also see “more collaborations as companies try to leverage audiences of non-competing brands and influencers to grow their own customer base.”

Adult stepdaughter picks apples with senior stepfather in orchard on a warm autumn day.  Family stay in «bubble» without masks under Covid-19.  This is part of a series.  Horizontal full length outdoor shot with copy space.

We will see more fruit grown in the UK. (Getty Images)

Fruit and vegetables are also trending, and as price increases bite, Brexit rules set in and consumers are looking for sustainability, “we will see a massive upward trend for home-grown products,” says The National Fruit Show CEO Sarah Calcutt.

“This comes from many angles – the rise in plant-based diets, the rise in awareness of the environmental benefits of foods grown closer to home in the form of not importing other nations’ poor ethical or environmental problems.

See: Why insects might just be the food of the future

“There’s also a growing problem of bringing in food that drives innovation. Westlands from Evesham are the experts in micro herbs, oriental leaves, oriental flavors – they have glass houses for samphire, wasabi, shizu, and they are really driven by eating trends. in fine dining. “

Calcutt also predicts a boom in British fruit “such as KISSABEL® apples grown in the UK.”

Our newfound well-being obsession will also be crucial, Calcutt believes. “Nutraceutical or functional foods are a growing trend – I have seen a steep increase in investment in crops that we have not historically grown here – high vitamin C berries Aronia and Sea buckthorn are grown for juice blends and supplements.”

woman transfusion smoothie for glass.  healthy food concept

Wellness and ‘nutraceuticals’ are set to boom in ’22.

Julia Kirby-Smith, Director of Sustainable Retailers Fridge of Plenty, adds, “With the continued growth of the conscious consumer, people are certainly demanding more sustainability when it comes to food. Retailers want to think about how they can do better on food miles. , packaging, organic production methods and food waste. “

She agrees that plant-based has come to stay. “This year we expect to see even greater demand for vegan cheeses and plant-based products like Zalmon and Vegan Wellingtons.

“We also expect feed to be a big hit – last spring everyone went wild with wild garlic, this year we think it’s about wild fruits and adding edible plants to your salads.”

Close up macro of raw chopped vegetable salad with dandelion flowers, green, yellow peppers and fork in salad showing texture

Foraged salads will see us through the summer. (Getty Images)

For those who do not become vegans, she adds, “we see that meat eaters have a strong interest in organic meat and low food miles. Regenerative agriculture will be the buzz word this year.”

The recent Waitrose / Wholefoods report on the food and beverage industry also highlighted some new trends for 2022, and with 41% of respondents in the survey agreeing that food is more important to them than it was pre-pandemic, it’s no surprise to return to the classic that is predicted dinner party.

A quarter of all respondents said they planned to host more dinner parties after the pandemic – and “shoppers have increasingly turned to more expensive and better quality ingredients when entertaining guests at home.”

Group of emotional young people enjoying dinner with friends and smiling happily, sitting at the table in dimly lit room, copy space

Dinner parties come back with sophisticated ingredients. (Getty Images)

Online grocery shopping will continue to grow, but the report also predicts that ‘more frequent stores with smaller shopping baskets’ will slowly grow in popularity this year – 8% now shop locally daily, up 4% on pre-pandemic grocery shopping.

When it comes to trends, social media will drive our interest in new ingredients and recipes where TikTok proves the home cook’s friend.

Easy, viral recipes like feta-baked pasta and pesto eggs drive the search for ingredients and will encourage us to try new flavors and cooking methods – we look for maximum flavor with minimal effort when it comes to casual cooking, with three quarters of all 18 to 24- year olds who have applied to TikTok or Instagram for inspiration over the past year.

Across age groups, nearly a third of the population said they regularly looked at social media for food inspiration.

Shot of confident young African American woman cooking healthy food while using her cell phone in the kitchen at home.

Following TikTok recipes is going to be huge this year. (Getty Images)

Using the food we buy and avoiding waste will also drive our foodie decisions.

The Waitrose report found that 75% are determined to waste less this year in the wake of COP26 and renewed focus on sustainability.

The supermarket predicts a boom in the vegetable ‘5: 2’ diet, where we eat vegetarian or vegan food five days a week and limit animal-based eating to two.

The Waitrose report also predicts the emergence of potato milk – it is low in sugar and fat, and sustainable – climatarism (eating to protect the planet) and the return to the ‘family breakfast’.

When it comes to treats, the photo-sharing site Pinterest has predicted a trend for amazing cakes – rainbow, gravity-defying cakes, ‘bubble’ cakes, made with gelatin bubbles, and photorealistic ‘artwork’ icing will be huge with the younger generation.

Close up of color image showing a cross section of a freshly baked and ice cold rainbow layer mushroom cake on display at a food market.  Space for copy space.

Fancy cakes are this year’s delicacy. (Getty Images)

And our ancestors will influence us this year as Pinterest reported a dramatic increase in people looking for the food their families used to make.

It seems that we are still looking for comfort in 2022 – and quite frankly, who can blame us?

Read more: What we know about the huge king cake with many flavors made for Twelfth Night with a Twist

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