“The demand for so-called superexotic substances is rising markedly, especially during the holidays. These include carambola, physalis and lychees,” said Falk Schlusnus, CEO of TFC Holland. This Dutch BayWa subsidiary focuses on exotic fruits and vegetables. “People want to serve something extra special for family gatherings. And the time to try something new certainly plays a role.”
“The demand for exotic goods is generally very high, especially in winter.” Falk points out that this also applies to mangoes. “The overall demand for mangoes is growing. Consumer consumption is highest in the fall and winter.” Brazil is currently the TFC’s main mango source. The country’s ideal growth conditions prompted its choice. Its season peaks from October to December.
It perfectly matches the growing demand of the European market at the same time. “We have worked very closely with our growers for many years. Together we have developed the range in a market-oriented way for decades. For example, we are the only producer that grows significant quantities of the very popular variety Osteen. For export to Europe. It’s a real marketing plus, “says Falk.
TFC sees opportunities to exploit mango’s growth potential. “Their popularity is steadily rising. But there are still many people who do not regularly reach out for this fruit.” The exotic fruit and vegetable retailer attributes this thing to the often varying quality of mango offered in the supermarket. “We always want to get high quality mangoes for our customers’ shelves.”
“So we depend on specific varieties and selected production sites. We also have advanced storage and maturation technology.” TFC is convinced that it will become the norm to eat ripe mangoes. “That’s why we’ve been working with Softripe technology for mango for several months,” explains Falk. “Now our ripening fruits are of uniform, truly excellent quality.”
He has also noted that consumers want products to be produced under fair conditions. “We are a global player. That’s why we take our responsibility to people and the environment seriously. We do this by ensuring ethically, socially equitable production conditions in the countries of origin. The Fair Trade Certificate helps us communicate our commitment transparently,” Falk concludes.